Grey Road Partners is pleased to announce that Rob Guice has joined the firm as an Operating Partner, where he will work with the Grey Road team to identify, acquire, and lead a company within the business services or industrial services sector in North America.
Rob is an accomplished CEO with an impressive track record of driving growth and operational excellence across private equity–backed and publicly traded organizations. Throughout his career, he has built and led high-performing sales teams and delivered meaningful growth both organically and through acquisitions.
Most recently, Rob served as CEO of Citron Hygiene, in partnership with Birch Hill Equity Partners. He repositioned the business around menstrual hygiene and period dignity—an initiative that generated double-digit compounded annual growth across Canada, the U.S., and the U.K. Rob then successfully led the company through its sale to The Bidvest Group.
Prior to Citron, Rob was Executive Vice President of Stericycle International, overseeing more than $1 billion in revenue across 77 operating units in 21 countries. During his tenure, he significantly improved profitability by developing effective sales teams and reinforcing cost discipline. Earlier in his career, he held senior leadership roles at Shred-it and Iron Mountain, each with substantial P&L ownership.
Rob joins Grey Road through the firm’s Operating Partner program, designed for experienced operators who want to acquire and grow a business in North America. Through this program, Operating Partners work hand-in-hand with the Grey Road team to source opportunities, evaluate acquisitions, and build long-term value.
“Rob’s experience scaling service-based businesses and leading multi-location teams makes him exceptionally well suited to our Operating Partner program. He’s a well known and respected leader of multiple leading platforms whom we are fortunate to have on our team. We’re thrilled to partner with him as we look to acquire and build a business together in the services space.” - Mike Ackland, Managing Partner
Rob’s arrival enhances Grey Road’s growing network of proven operators, and his leadership approach aligns strongly with the firm’s philosophy. His background in transforming service businesses brings additional depth to the partnerships Grey Road builds with founders and management teams.
“Joining Grey Road presents a rare opportunity to acquire and scale a business with a team that truly understands operational leadership and cares about the people who make great companies and communities thrive. I’m looking forward to finding a company where we can create meaningful, sustainable value over the long run.” – Rob Guice, Operating Partner
Our Investment Focus
As part of this initiative, we are actively seeking to acquire a business that meets the following criteria:
- Headquartered in the U.S. or Canada
- Minimum of $5 million in EBITDA
- Operates in business services or industrial services
- Control equity position (51%–100%)
If you own or advise a company that fits these criteria—we would welcome a confidential conversation. Please contact us to discuss opportunities within the space.
About Grey Road Partners
Grey Road Partners is a family office investment firm focused on entrepreneur-led and family-owned businesses across Canada and the United States with $5M+ in annual earnings.
